We are a family business, and as such, our goal is to create a legacy of our own to share with the young and the young at heart, women of the world. It is our objective to provide you with only the finest quality goods in traditional silhouettes ideally styled to complement your wardrobe, your lifestyle and beyond. Each of our pieces is individually designed with this objective in mind.
Craftsmanship, function, fashion and style with a commitment to quality is all encompassing of the goals we have at Beautiful People. We manufacture high end, innovatively designed, functional bags that are organic in design and ready for action. We are a brand that is creating a heritage for our family for generations to come. We are a brand that will always move forward in dimension, colors, textures, and style, but will always be perceived as an excellent value for its timeless silhouettes.
Our Beautiful People handbags are handcrafted by only the most skilled artisans, each one exemplifying the perfect marriage between design and function. All aspects are considered to provide maximum comfort and style. Traditional hand finishing techniques lend each bag an unparalleled distinction. Each artisan who works each bag leaves their individual mark making our bags like one of kind pieces, in limited editions. The leather is hand cut by the craftsperson at the workshop where the entire bag is then assembled. The selection of materials is a meticulous process whereby no detail is too small to be overlooked. The nature and everlasting beauty of the leather is maximized by the perfect proportioning design. Beautiful People products have an enduring appeal and an everlasting subdued elegance that makes it an investment piece worth having for your wardrobe.
Executive Creative Director, Johanna Boccardo, has brought years of experience in the design field to the table. Johanna is a renowned children's books illustrator, a jewelry designer who has now just found a great passion for fine leather accessories. Specializing in women’s hand-held and shoulder bags, she perseveres in her eclectic approach to fashion. Her irresistible take on the new “un-classical-classics” and her drive to have each bag serve a function as well as solve a comfort and style issue for the multitasking woman of the 21st century, is exactly what gives her designs its uniqueness.
Our customer
A Beautiful People bag is for the modernly, avant-garde and fashionable woman who works hard and plays even harder. She is smart and sophisticated but would like to carry something different from mainstream fashion, nothing overly trendy or iconic will do. Something timeless and classic but with a twist to it is more appealing to her and quality, of course, is of the essence.
